Art is what people remember. It’s what sparks discussion and what gives people a true sense of place. From thousands of years ago when man began scrawling on the walls of caves, we have been wired to create visual beauty in our environments. In particular, the importance of artwork in healing environments is immeasurable.
We know from scientific studies that artwork can help people heal. It can reduce blood pressure and heart rates and create a decompression in stressful situations. For over 15 years, Studio Art Direct has been designing artwork specific to the healthcare environment. We believe in supporting regional artists in our clients facilities to build community and create an environment reminiscent of home.
But how do we judge what should and shouldn’t go into our art programs?
Introducing our go no-go list!
The go no-go list acts as a objective checklist we can use to validate our design decisions and take the subjectivity our of selecting artwork. The list was developed to help managers determine what kind of artwork will help them reach their goals for their brand and healthcare facility.
While every brand is unique, we want to share some of the notes from our go no-go list with you to help you understand how to create more impactful, beautiful, and successful healthcare environments.
Art Program Strategy
Before we begin any new project, we have a meeting with all the stakeholders: design team including signage, interior designers, architects, lighting consultants, facilities, project managers, physicians, public relations representatives, and a community member. In this meeting we determine the main goals for the project. We discuss everything from artwork locations and integration into the building to brand mission and how to best meet the consumer needs and emotions. The art program should be a physical expression of the brand and values. Understanding, from the beginning of design, what problem you’re trying to solve and discussing how to approach solving that problem in a collaborative way is imperative in establishing a unified vision for the project.
Once we’ve determined our design vision, we break down the art program into main touchpoints – the main lobby, waiting areas, corridors, and exam rooms. We then visualize what the patient is experience when they walk through the building and have an appointment. Where are they spending the most amount of time? What departments are more stressful than others? And how can artwork be thoughtfully designed to improve the overall patient experience?
In addition to understanding the patient experience, our art programs are based on a theme and preliminary budget. We always design against a budget so we know where to spend and where to save. The artwork hierarchy and theme should be designed to relate to the patients and staff in the building. The material choices and regional artists we present are thoughtfully chosen based on the program goals, patient experience, and budget.
A Metaphor for Life and Health
It has been scientifically proven that artwork depicting nature is healing for our mind, body, and soul. But what makes some artwork uplifting and others fall short? This is where the majority of our research in our go no-go list comes in.
Based on the composition, color, and content, we determine what artwork will represent life and health. When it comes to horizon line, we prefer something soft and linear to create a positive distraction for patients. For areas like mental health and blood draw, we typically try to balance sharp details and abstract blur to create interest but do not want any compositions that are disorienting or could cause vertigo.
Color palette should be of spring and summer – light blues and greens that are universally accepted across all cultures and religions and have been proven to reflect plentiful, healthy, growth. Depending on the patient experience, we will branch out into more vivid colors. We have found in geri-psych and OBGYN that bright, bold colors are very effective in creating positive emotions and narrative artworks help promote memory.
With regard to content, it is important to think what the artwork is trying to achieve. In physical therapy, we want to inspire people to make little steps toward regaining mobility for an more active lifestyle. Artworks that feature passive movement in nature such as a kayak or yoga are great for this. Another example is placing artwork with more of an education component in areas where patients families may be waiting for some time. Incorporating historical photographs and text is a great way to give families a positive way to pass time while they wait for loved ones.
While there are always exceptions to these rules, by following the basic principles of what has been proven to engage, transport, and delight, we can create more impactful healthcare facilities.
Regional Artwork Features
With every art program we design, we try and incorporate 100% regional artwork. Why? Because incorporating the local community supports regional artists and monetarily maximizes the impact of the art program on the community. At Studio Art Direct, we fabricate all of our artwork using local artists, framers and installers. Doing this is a great way to build support from the community for our clients. You don’t have to go overseas to get artwork and stock is not your only option.
By seeking out regional artists, we provide a variety of mediums that adds visual diversity to the building. Content is more relatable to visitors and staff because it depicts the region and represents the community. People also feel more at home and proud of the community they live in when an environment features regional artwork.